In January 2016, Britney Spears launches her new perfume within the Fantasy line, a limited edition called Maui Fantasy. This fragrance is her 19th in a row and the 13th of the Fantasy collection. Whenever I have a chance to relax and spend time with my family, we escape to Hawaii. Maui is one of my favorite islands. I wanted to create a fragrance that gives me the amazing feeling I have while Im there surrounded by the ocean and beautiful flowers. Every time I smell Maui fantasy, it brings me back to a place of happiness and relaxation, said Britney.